From: Adam Blair
Founder -- Beat The Speed Trap
& Speed Trap Locator.com

Dear Fellow UK Motorist,

This is an exciting day at BTST because it’s the culmination
of over a years work that I’ve been doing to bring you what
I believe to be the best Speed Camera Detector ever made!

...(I really, really hope you agree, otherwise I’m off to join my
second uncle in South America ;-)


As you may know, I developed and brought to the UK the best Radar and Laser Speed Camera Detector ever made. It was called the BTST (short for “Beat The Speed Trap”) and was independently tested by people such as Steve Warren (an expert on UK speed traps).

He concluded that it was as good as the best radar detector he had ever tested, but under half the price (yes, there were cheaper ones but they were rubbish with low detection capabilities and too many false alerts).

With the original BTST radar detector (or the “BTST 1” as we now refer to it in the office), I worked out that we have saved UK motorists around £720,000 in speeding fines EVERY YEAR (and rising).

But as the government (here after referred to as “revenue collectors”) started to bring out new technologies like SPECS speed cameras -- which NO radar detector can detect because they are simply video cameras which emit no signal -- I knew that we needed a new product to keep up with and overcome this menace.

It has been one massive long slog to get the right product designed and manufactured and then finding a bullet-proof database with EVERY fixed and mobile speed camera location in the UK that’s updated daily.

... Not to mention EXPENSIVE TO DEVELOP! (I had to get a sizable loan from my bank to do this project and they are 100% behind it).

But as of today, I can FINALLY present to you...



I could have gone one of two ways with the BTST Locator;

---1. Produce something cheaply which is averagely good but
---merges with all the other competing products out there.

------...or

---2. Study all the competitors, *steal* all their best points, make sure
---the new BTST has none of their weaknesses and then get the best
---database money can buy -- one that is updated daily and includes
---EVERY SINGLE speed camera and mobile speed trap site in the UK.

Now, a lot of people advised me to go with the first option because it sounded more commercially viable but I just couldn’t.

It’s this obsessive perfectionism that I have about my business that my accountant does not share!

I decided that I wanted to produce the best ever GPS Speed Camera detection system, one that you would want to use every day and that my clients would want to recommend to their friends and family.

And here is what we came up with...


I bought every competitors product out there and did a feasibility test with one question in mind:


The answer was surprising to me: Yes, and by a LONG way!

They all had their strengths and weaknesses and in terms of quality (the actual build quality of the product, not the accuracy of the database), you most definitely get what you pay for.

One detector at the cheap end of the market which I can not name for legal reasons fell to bits within two months of buying it and all of the “cheepies” had awful databases which not only were not accurate but were not even directional.

Worse still, the cheap detectors had what is called “radius alert” meaning that if you come within 500 meters of a speed camera, (even if it is not even on the road that you are traveling on!), then the alert will sound.

This map shows how cheap, non-specialist GPS systems use ‘radius alert’ to detect speed cameras. In this example, you would get a false alert on all of those roads in the blue circle, no matter which direction you are traveling in.

But, with the BTST Locator’s directional alert, you are only warned as you approach the actual camera or mobile trap, on the exact road it’s on, and in the direction it’s facing (see the red line).

The more expensive end of the market had some decent products but none that I found to be 100% accurate (as I have always said of GPS detectors).

Probably the best of the bunch was the Road Angel (which is by far the market leader in the UK).
However, the Road Angel had a few major flaws:

1) The screen was too small to see all the data on it.

2) As it sits on it’s little magnet, the weight of the power cable pulls on the device and twists it around. This means that you can’t adjust the angle of the screen which I found REALLY annoying. It was especially bad when the sun was low in the sky and you couldn’t adjust the angle of the screen so that the sun does not reflect off it in to your eyes.

3) The database was not 100% accurate.


---*Note if you actually WANT a Road Angel, we can supply you, just give us a call on 0208 302 2814 but I seriously doubt you will after reading the rest of this page!

I made sure that the product engineers designed these problems out of the BTST Locator;

1) The screen is nearly twice as big and much easier to read ... 2) The BTST is fully adjustable left and right AND up and down and locks in place exactly where you want it. The power cable does not pull it around ... 3) Our database is 100% accurate.

...oh yes, and I STOLE the best features of the Road Angel and used them in the BTST too!

Anyway, I set myself the following target:


The lazy part of me almost wanted the answer to be “no” so that I could just concentrate on doing an easier project -- maybe just make a half decent GPS detector that I could promote as a useful addition to the “BTST 1”.

But as I got more and more in to it, I realised that it is not that difficult (if expensive) to produce an amazingly high quality product to my exact specifications, and that the key element is the database...


I tracked down a specialist mapping company who service major corporate civil engineering clients.

They had all the fixed speed camera locations almost as an afterthought (they had never sold them to any speed camera detection company before) and when I asked to buy them I found out why!

They wanted ridiculous amounts of money (to help fund their full time survey staff who are constantly out on the road).

So I approached them about investing in their company instead and to my surprise they agreed.

A few meetings with the bank later and Beat The Speed Trap was a shareholder of this specialist mapping company and had a comprehensive database of all UK speed camera positions (accurate to 0.02 meters and updated every day).


This is really where the competing products fall down. There is no good reason for this because the Police BY LAW must announce seven days prior to operating mobile speed traps in a new area exactly where they will be doing so.

...and to be fair to the Police, they do this because it is systemised and doesn’t require anyone to make the announcement -- in order to get signoff on a new location, it must be automatically added to the database and just needs someone to download it, which we do every day.

This makes it easy to update all mobile speed camera locations with 100% accuracy BEFORE the Police ever start using them.

The only reason I can imagine that competitors to the BTST Locator do not update these locations regularly is because you need to pay someone to do it (which we do).

So now we had a database that is 100% accurate and that no other speed camera detector will ever be able to use (remember our shareholding in the mapping company -- we have the exclusive rights to the fixed speed camera locations database and we will NEVER allow any rival to use these locations).


The accepted industry leader in terms of the quality of the actual physical product is Road Angel.

So the BTST Locator’s design team were tasked with making a product that is at least as high quality. This means:

---1. It must have a quality ‘feel’ -- not like the cheap GPS systems
---I tested that fell apart after a couple of months

------...and

---2. It must have superior functionality to the Road Angel or any other
---system on the market, making it the most easy to use, despite being
---the most technically sophisticated (see the technical spec below)


When you are approaching a Speed Camera or a Mobile Police trap site, the BTST warns you exactly 500 Meters (1640 Feet) in advance. This has proved to be the optimal distance between giving more than enough advanced warning, but not so much that you then forget about the alert!

When you are 500 Meters away, it will say:


Now, this is the really great bit... If you are traveling at or below the speed limit, you will not be bothered by constant alerts before passing the camera or mobile trap -- you just get a distance countdown on the screen.

The reason for this is that the BTST Locator knows exactly how fast you are traveling by the GPS satellite technology described in a moment, and what the speed limit is on the road you are on.

If you are not exceeding the limit for the particular road you are on, it leaves you alone. But, if you are going OVER the speed limit in the last 100 meters before the speed trap, the BTST Locator will warn you.


The New BTST Locator works on fully integrated Global Positioning Satellite (GPS) technology. It alerts you to:

--->>> Mobile Police Speed Traps

--->>> Gatso

--->>> TruVelo

--->>> SPECS

--->>> Watchman

--->>> Speedcurb

--->>> DS2

--->>> Your own personal danger areas

--->>> In fact - EVERY type of speed camera and also any new cameras which
--->>> may be invented in the future (because it doesn’t matter if the trap emits any
--->>> signal or not and the database is updated daily by 6 full time employees).


The Locator has audible, visual and voice alerts.

It is extremely simple to install and update. Using the latest GPS technology, the BTST Locator constantly gives you an accurate speed reading, alerting you as you approach speed cameras and hazards. Even if you don’t know what the speed limit is, the Locator will tell you!

After a while, you tend to look at the Locator’s speed indication rather than the speedo inbuilt to your car because it is so accurate. By doing this, it is impossible to get caught on a speed camera or mobile police trap.

The display is customisable and comes in the ‘default’ setting. But in case you are a data-hungry person like me, here is what else the Locator can tell you:

--->>> ODO Meter
--->>> How many miles you have driven with the Locator since you started using it

--->>> Trip Meter
--->>> How many miles you have driven on this journey so far

--->>> The Time you started your journey

--->>> The Time Now

--->>> Your average speed on this journey
--->>> This feature is unique to the Locator

--->>> The speed you are traveling at

--->>> The speed limit on the road you are on

--->>> Day / Date / Time

--->>> Your cars battery voltage

--->>> A digital compass exact to 0.02 degrees

What’s more, you can adjust everything easily and intuitively to suit your taste. For example, you can easily adjust ...what’s displayed on the screen...the ‘user warning limit’...’user points’ (any custom warning locations you may want)...the brightness of the screen...country setting...miles or kilometers...

...and it also tells you the date of the last time you updated the database of speed camera locations!



This is the kicker with many systems.

I want to make it clear that if you have ever seen a “free” database advertised anywhere:

1) The database is awful and made up of publicly available, out of date records (remember, I have tested these so called “free” databases) and 2) the company is probably after a fast buck and will be out of business within a couple of years.

I worked out that some people will not mind paying a few pounds per month for up to date 100% accurate locations but that some people WOULD mind.

So, I decided to offer you three simple options to suit your own personal preference:

How does the BTST Locator compare to other leading speed camera detectors on cost?



By regularly updating (I recommend once every fortnight), you will never get a false alert because of the quality and integrity of the database.


Yes, the BTST Locator is 100% legal to buy, sell and use in the UK (and the rest of Europe, where in many countries radar detectors are banned). It will remain legal to use even if radar detectors are outlawed.


1) By Credit or Debit Card

The fastest way to order is directly online via our SECURE server with Nochex. Your BTST Locator will be shipped to you by Courier direct from our stock within a few hours of your order being received.






2) By Phone

You can also use your debit or credit card to order by phone.

You can call anytime, 24 hours a day, seven days a week, and the number to call is
0208 302 2814. Feel free to call this number if you have any questions and do not want to order straight away.

3) By Post

Simply print out the order form by clicking here and send it along with your payment of £299.95

Your New BTST Locator will be shipped by Courier to you as soon as payment has cleared (if you want immediate shipping, you could use Postal Orders instead of a personal cheque). Click here to go to the printable order form to post your order.

I look forward to getting a letter from you, telling me about how the BTST Locator has saved your driving licence, or how you are spending the hundreds of pounds in saved speeding fines and insurance premiums!

All the best



Adam Blair

BeatTheSpeedTrap
Unit 12 Grays Farm Production Village
Grays Farm Road
St Pauls Cray
Kent
BR5 3BD
United Kingdom